Maison Vélour — Storefront Design Kit (fashion)
Maison Vélour Design kit · fashion
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Maison Vélour
Maison Vélour
Model in a champagne silk slip dress walking a Paris street at dusk
Autumn / Winter 2026 — The Nocturne Collection

Dressed in the first edition.

Silk for the hours after dark, tailoring cut for the long way home. A season of pieces edited like a magazine — and made to be lived in.

Look 07 — Odile slip dress in Champagne
Autumn / Winter 2026 — The Nocturne Collection

Dressed in the first edition.

Silk for the hours after dark, tailoring cut for the long way home. A season of pieces edited like a magazine — and made to be lived in.

Model in a champagne silk slip dress
Autumn / Winter 2026 — The Nocturne Collection

Dressed in the first edition.

Silk for the hours after dark, tailoring cut for the long way home. A season of pieces edited like a magazine — and made to be lived in.

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Shop by category

The wardrobe, in chapters

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Just landed

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The Bestsellers

The Vélour Letter

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The Vélour Letter

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Welcome to the Maison.VELOUR15
Design system · v1.0 · Luxury Editorial

Maison Vélour style guide

Tokens and components used on every screen. Gilda Display for headings and hero statements; Jost for body, buttons, labels, prices and navigation. 8px grid, 12px card radius, pill buttons, 250–350ms ease-out motion. Toggle Light/Dark above to see both token sets.

Colour

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Typography

H1 · Gilda Display 64/1.1Dressed in the first edition.
H2 · Gilda Display 42/1.15The wardrobe, in chapters
H3 · Gilda Display 28/1.25Margaux Double-Faced Wool Coat
Body · Jost 16/1.6Cut from a single double-faced wool with no lining to weigh it down. Dropped shoulders, a wrap front and a self-tie belt.
Caption · Jost 12/1.4Eyebrow · Just landed
Price · Jost 500$690$228$285

Buttons

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Inputs

Badges, chips & shape

New −20% Bestseller Sold out Only 2 left Delivered
Dresses · active Outerwear Camel XS
4.8 · 126 reviews
sm 4
md 8 · inputs
lg 12 · cards
pill · buttons

Spacing: 4 · 8 · 12 · 16 · 24 · 32 · 48 · 64 · 96 · 128. Motion: 250ms (UI), 300–350ms (fades/slides), 700ms (image zoom), cubic-bezier(.22,.61,.36,1). Reduced motion respected.

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{{ P.mat }}{{ P.fit }}Complimentary standard shipping over $250. Express delivery in 1–2 business days. Free returns within 30 days.
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Editorial fashion portrait
Lookbooks — AW26

The season, in three chapters

Shot across Paris and the Normandy coast. Tap any marker to shop the piece straight from the frame.

Collections

Curated, season by season

Every edit is built around a story — a city, a mood, an hour of the day.

The Maison Vélour showroom
La Maison

Fewer, better, worn for years.

Founded in 2019 between Paris and New York, Maison Vélour edits fashion the way a great magazine edits a story — with a point of view.

Garments on a rail in the atelier
Our story

A fashion house with an editor’s eye

We started Maison Vélour with a simple frustration: too many clothes, too few worth keeping. So we began editing — visiting ateliers, testing fabrics, wearing every sample for a month before it earned a place.

Today we release four collections a year and a small run of seasonal pieces in between. Each one is shot, styled and written about the way a magazine would treat a cover story.

Inès Moreau, Founder & Creative Director

What we stand for

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The Journal

Notes on style, craft and the season

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Nothing here — yet.

New pieces land every Thursday. Check back soon.

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Client care

Let’s talk

Styling advice, sizing questions or an order that needs attention — our client advisors reply within one business day.

Visit the Maison41 Mercer Street, New York, NY 10013
HoursMon–Sat, 10am–7pm ET
The Maison Vélour showroom on Mercer Street
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Return in progress — received at our atelier Jul 30. Refund of $270 will be issued within 5 business days.
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Addresses

DefaultCamille Laurent212 Bedford Avenue, Apt 4B
Brooklyn, NY 11249
+1 (347) 555-0182

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Maison Vélour Dressed in the first edition.

Maison Vélour is an online fashion house for the style-conscious — clothing, accessories and seasonal collections, edited with a magazine’s eye.

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© 2026 Maison Vélour. All rights reserved.
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Maison Vélour Dressed in the first edition.
© 2026 Maison Vélour. All rights reserved.
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